Sweet Treats Emporium is a theoretical local candy shop that has been passed down for generations. After opening a store front, they wanted a logo that represented their vintage heritage, timeless taste of candy, and relevance in the modern community.

My favorite part of this assignment was the extensive research, thumbnails, and comps that occurred to reach the final result.

Through the use of a washed out, vintage color palette, hand-rendered script font, and a splash of modern shapes, Sweet Treats now has a face to their iconic candy.

Sweet TreatsFinal


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