Every year, Basin Electric plans activities to raise awareness and encourage safety and wellness among employees. For the past two years, I have had the opportunity to design the materials that they use to communicate these activities with their employees.

This year, I wanted everything to have a modern, clean feel, and I wanted to emphasize the concept that there is more than just business to the employee. To do this, I used an illustration of a man half in his suit, the other in his gym clothes. The goal of showing this was to portray the multiple aspects of employee lives in a quick, concise way.

Since there were a lot of activities, I wanted to make sure that it was well-organized and not overwhelming. I used a simple right-alignment to have the activities fall in consecutive order so that employees could easily see when and where things are happening.

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