Lower Yellowstone wanted an annual report that would grab the attention of their member-consumers.
This publication served as both their annual report and as the notice for their upcoming annual meeting. Since it was being delivered by mail, the goal of this was to grab the member-consumer’s attention to increase engagement on cooperative standings and increase attendance at the annual meeting.
- Condensed information to make it more reader-friendly
- Utilized pops of color and unique framing techniques to target younger audiences
- Sized the publication to mail more cost-effectively