Capital Electric came to me with a last-minute print job. I opened the file to see an outdated brochure, and knew that they needed something better for the launch of their new rebate program. I contacted them and asked what their thoughts were on if I could redesign it, and they jumped at the chance. With an afternoon to come up with an entirely new layout and graphics, I decided to use illustrations to catch consumers attention, instead of unrelatable photographs. After the illustrations were decided upon, I followed the clean and modern feel of them through the text, using bold type-faces and headlines to tell the story.

 

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